In the family since 1990
Creating a brand
Our story begins with a rather discreet birth in 1990 in Normandy, in a modest workshop and with a small team! Our production then focused on the manufacture of beef and poultry charcuterie sold exclusively in butcher shops.
Arrival in supermarkets
At the end of the 90s, our products began to make a small place for themselves on the shelves of supermarkets. It was an immediate success! Indeed, consumers, who until then had to go to their specialist butcher, could now find their Halal products in their usual supermarket. For them, it was a new convenience and an undeniable time saving.
Diversification
A few years later, in 2005, we launched our first range of frozen meats (minced steaks, chicken nuggets, etc.) which was supplemented from 2012 by catering products (pasta boxes, prepared meals, etc.).
First general public campaign
For the first time, a Halal brand is displayed in 4X3 in more than 150 French cities. Our slogan “Proudly Halal” makes a strong impression and boosts the Halal product market in general. This campaign, which has had a strong resonance with the Muslim community, shines a big spotlight on a market that was previously unaccustomed to mass media.
The accelerator
A few years ago, the acquisition by the investment company Perwyn allowed us to renovate our production sites and acquire a new, more modern and efficient one.
With new ambitions and investments of 20 million euros, we were able to undertake the overhaul of our production tool and all of our recipes, both in terms of product quality and nutritional and taste attributes.
These investments have also supported our international development. We are now present in 7 countries in Europe.
Isla For You
Isla Délice is committed to the Isla Pour Vous program . Its objective is to ensure that the development of our economic activities, the fulfillment of our employees, the quality of our products, the preservation of ecosystems and fruitful collaborations with the different communities around us coexist.
Launch of the brand “Isla Délice Professional”
Isla Délice is launching itself on the commercial catering market with its new brand: Isla Délice Professional. This wide and varied range of more than 20 products is particularly suited to the expectations of professionals.
